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Title :海外市場参入研究アプローチの概観 : 旧ソ連・東欧諸国市場参入分析に向けた分析視点の設定
Title alternative :A Review of the Foreign Market Entry Research Approach
Authors :富山, 栄子
Publisher :新潟大学大学院現代社会文化研究
Issue Date :Aug-2001
Journal Title :現代社会文化研究
Volume :21
Start Page :249
End Page :265
ISSN :1345-8485
Abstract :Foreign market entry analyses are important research fields not only in international management, but also in international marketing. There are two categories of foreign market entry analyses. One is used to explain entry modes. It includes (1) a 'modes of foreign market entry' model (MFME model) and (2) a 'process of internationalization' model (POI model). The other is used to explain the relationship between entry modes and marketing activities. This is the foreign market entry model created by Professor S. Takeda. In this paper I will examine each model and indicate my framework for analyzing foreign market entry. My conclusion is that an analysis from both the view point of the marketing dimension and the non-marketing dimension will be needed to analyze foreign market entry.
Keywords :MFMEモデル
POIモデル
マーケティング次元
非マーケティング次元
Type Local :Departmental Bulletin Paper
Language :jpn
URI :http://hdl.handle.net/10623/31447
Appears in Collections:99 その他紀要

Please use this identifier to cite or link to this item: http://hdl.handle.net/10623/31447

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