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Title :取引費用理論と競争戦略論の限界と補完性 : 海外市場参入行動分析のための既存理論の批判的検討
Title alternative :The Limitations and Complementation of Transaction Theory and Competitive Strategic Theory
Authors :富山, 栄子
Publisher :新潟大学大学院現代社会文化研究科
Issue Date :Mar-2002
Journal Title :現代社会文化研究
Volume :23
Start Page :183
End Page :200
ISSN :1345-8485
Abstract :In this paper, I review Transaction Theory and Competitive Strategic Theory from the viewpoint of Foreign Market Entry Research Approach and point out the problems and limitations of both theories. According to Transaction Theory, when the external uncertainty is high, a company prefers to form a subsidiary to a joint venture, because a company wants to prevent opportunism. Transaction cost analysis, with its emphasis on opportunism, bounded rationality and transaction efficiencies, is useful to understand problems in bilateral bargaining related to individual markets. According to Competitive Strategic Theory, companies prefer joint venture and alliance to forming a subsidiary because they can improve strategic position even in high external uncertainty. Strategic analysis provides an approach to examine integration in the light of competitive postures required in individual markets to make the interdependent operations of the firm across markets more effective. Market position and integration strategies deal with the broad strategic aims of creating barriers to entry for other competitors and establishing pre-emptive presence in foreign markets in order to attain synergies in global operations. I stress the need to complement the efficiency considerations of the transaction cost model with strategic issues concerning governance modes, for it is argued that firms may be willing to sacrifice the cost advantages of different levels of integration in order to improve their competitive position vis-a-vis rival firms.
Keywords :取引費用理論(内部化理論)
Type Local :Departmental Bulletin Paper
Language :jpn
URI :http://hdl.handle.net/10623/31446
Appears in Collections:99 その他紀要

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