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Title :母乳育児を確立・継続するための社会的要因と今後の課題:母乳育児を継続した母親たちの調査から
Title alternative :The social factors and future issues in establishing and continuing breast-feeding : Considerations based on our study of breast-feeding mothers
Authors :浦﨑, 貞子
Publisher :新潟青陵大学
Issue Date :Mar-2005
Journal Title :新潟青陵大学紀要
Volume :5
Start Page :115
End Page :140
ISSN :1346-1737
Abstract :Today's society has both external and social factors that make administrating breast-feeding more difficult than bottle-feeding. The purpose of this study is to elucidate the factors which prevent mothers from trying to establish and continue breast-feeding in today's modern society. Although the content of the study encompasses various fields, we conducted a survey only on the factors that have directly influenced breast-feeding, and analyzed the results. In conclusion, we were able to understand the present state of marketing for Baby Formula Manufactures. We also found that individual mothers facing constant obstacles in order to continue breast-feeding can utilize various network support groups as well as take advantage of everyday conveniences. Based on the above points, we clarified future issues for the support of breast-feeding.
Keywords :breast-feeding
marketing for Baby Formula manufactures
support of breast-feeding
Convention on the Rights of the Child
Type Local :Departmental Bulletin Paper
Language :jpn
URI :http://hdl.handle.net/10623/15909
Appears in Collections:01 新潟青陵大学紀要

Please use this identifier to cite or link to this item: http://hdl.handle.net/10623/15909

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