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Title :成熟市場における企業の経営戦略:化粧品業界を事例とした考察
Title alternative :Corporate Strategies in a Matured Market : a Case Study in the Cosmetics Industry
Authors :村山, 和恵
Publisher :新潟青陵大学
Issue Date :Mar-2004
Journal Title :新潟青陵大学紀要
Volume :4
Start Page :157
End Page :170
ISSN :1346-1737
Abstract :Although cosmetics industry is full of gay and modern image, it is widely different from the images in reality. The Japanese cosmetics makers have maintained a certain amount of growth because of expanding its markets as a whole. However, the growth rate of each maker seems to begin to decline in the course of both cosmetics industry and customers have matured in recent years. Now that competition between cosmetics makers has started to heat up over the limited pie, it is necessary for each maker to differentiate its own products in order to win the competition. Strategies and future direction which each cosmetics maker adopts are to be discussed.
Keywords :Matured Market
Corporate Strategies
Cosmetics Industry
Type Local :Departmental Bulletin Paper
Language :jpn
URI :http://hdl.handle.net/10623/15890
Appears in Collections:01 新潟青陵大学紀要

Please use this identifier to cite or link to this item: http://hdl.handle.net/10623/15890

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